The store auditor will carry out store checks, researching beer brands in one of the following regions:
Thailand - North-East or South
Each region requires two sets of store checks, one in urban area and one in suburban or rural area.
Through the store checks, the shopper will collect data which will populate the Excel template provide the start of the project, as well as collect other brands, relevant sub-brand and variants to add to the existing list on the template.
Each store auditor needs to check 13 stores per city/town (26 stores per region):
2 Super/Hypermarkets (the largest chains in the city/town)
2 Convenience Stores/traditional retailers
1 liquor store
2 high-end hotels/restaurants
2 regular restaurants
2 tourist bar (Thailand)
2 regular local bars
Fees:
USD 400 per region (c. 4 days work)
Deliverables:
Completion of store check Excel template
Clear pictures of all beer brands in store, prices, the shelves and the outlet